The placement of a watermark on a photograph greatly affects both its effectiveness and its intrusiveness. If you're trying to decide where to place watermarks on your photos, here are some common approaches photographers take and how they impact photographs.
The Bottom Right is a Standard Choice
The bottom right corner is a standard location to put your watermark. A watermark in the corner is visible, yet it doesn't significantly detract from a photograph. (Any corner works, but most photographers settle on the bottom right one.)
When a watermark is placed in the bottom right, it's usually kept fairly small. The watermark certainly shouldn't cover a large portion of your photographs, since the main reason to put it in the corner is so that it doesn't take away from the images.
The disadvantage of putting your watermark in the bottom right (or any other) corner is that it can easily be cropped out of your photographs. With any basic photo editing software, your name and details can be removed in just a few seconds.
A Border Below Your Photo is Easily Cropped
Some photographers don't even like how much a watermark in a corner intrudes on their photograph, so they create a border below their photos and place their watermark in the border. A border is even more easily cropped than a corner, though. If people share your images without altering them, your name will remain attached. Anyone who wants to remove the watermark, however, can easily do so.
The Center is More Prominent
Photographers who are more concerned about theft (and many stock photo sites) place the watermark in the center of their photographs. In the center, a watermark is more difficult to remove from a photograph. It still can be removed with photo editing software, but getting rid of the watermark without altering the original image requires advanced knowledge. People who aren't familiar with photo editing software won't be able to remove the watermark, and even those who know how to get rid of it may have to spend some time altering each photograph they steal.
When a watermark is placed in the center, it's typically fairly large. Keeping the watermark big ensures that it covers the focal point of each photograph it's used on, even if the focal point isn't in the middle of the image.
The downside of putting a watermark in the middle of your photographs is that it will detract from them. Its impact on your images can be minimized by reducing the opacity of your watermark, but any visible watermark in the middle of a photograph will detract from the picture at least a little bit.
Individual Placement Takes Time
A few photographers change the placement of their watermark with each photograph they publish. They look for a visually complex area that's not the focal point of each image and put their watermark there. In such a location, a watermark is difficult (although not impossible) to remove, and it doesn't significantly interfere with the image.
Customizing each photograph's watermark takes a lot of time, though, which is why only a few photographers take this approach. You may want to use on only your most valuable photos, and use a quicker watermarking method for most of your shots.
Placement Anywhere You Like with Water Marquee
If you're looking for an easy watermarking solution, consider using Water Marquee. The platform lets you place your watermark anywhere you'd like on your photographs.