The weather is heating up, and so is the real estate market. As real estate agents, there is nothing more thrilling than a surge in the for-sale market, timed so well with an abundance of customers who are looking to buy. It’s the real estate equivalent of the perfect storm.
You’ve worked so hard throughout your career as a real estate agent. You’ve done more than connect buyers with sellers and sellers with buyers. You’ve poured your heart and soul into helping families find the perfect home, helping retirees downsize, and helping couples get started on the right foot. Sometimes the transactions are fast and furious, sometimes the clients are with you so long they almost become part of the family!
If you’ve been in this industry for a while, you know how this goes – the market heats up, then suddenly (and not surprisingly) the number of agents out there trying to represent real estate buyers and sellers starts to skyrocket. Competition gets fierce. Every opportunist out there thinks this is their chance to make it big in real estate! We veteran agents have weathered many storms, and persevered. But that doesn’t mean we don’t need to be vigilant.
Now, more than ever, we need to keep an eye out for those opportunists. In this business, your greatest asset is your sales record. Let me reiterate, your greatest asset is your own individual, unique sales record! You know your neighborhoods, you know your demographics, and you know your trade. You also know that in today’s market, especially with younger customers, online communication is paramount. Today’s clients don’t want to take phone calls, they want to email or text. Today’s clients don’t want to wait for new market listings on Fridays, they want to peruse online listings in real time. But even before that, they want to check out online profiles of real estate agents, before selecting someone to represent themselves in one of the biggest decisions they’ll make in their entire lives!
I know you’ll be sure to put your best foot forward online, but If there is one piece of advice I can give at this point, it’s this – do not, I repeat, DO NOT let anyone commandeer your sales track record. In this day and age, most agents will boast their biggest sales online with photos and bragging rights, hoping to build on that success by attracting new customers. But remember those opportunists we mentioned earlier? They don’t have the sales history that gives customers peace of mind that they’ve put their trust in the right hands.
So let me say this – post your successes online! A picture speaks a thousand words! Post photos on your website and on social media, celebrating your successes and showcasing the beautiful properties you have had the privilege to represent. Just make sure you protect those photos and all of your hard work from being stolen by someone else. It’s just too easy for those opportunists to grab photos online, claim to have made the sale, and win future business that they haven’t earned! To protect your photos online, you need to make them your own. There’s no better way to do that than to insert your own unique watermark into your online photos, to prevent anyone else from claiming ownership. And it doesn’t have to be a huge business expense – extremely inexpensive and easy-to-use online watermarking services allow you to place logos, text, your contact information, and/or all of the above onto your photos, to render them unusable for any unauthorized commercial purposes. Your sales are yours, and yours only! Advertise them proudly without fear!