For Etsy entrepreneurs, great product photos are crucial. They say ‘don’t judge a book by its cover’, but when was the last time you bought or clicked on an online product with an a bad photo?
You might offer the best-quality items, but if you’re serious about growing your business, the power of good images shouldn’t be underestimated. The photo can make or break a sale.
Creating a perfect product image can seem a bit overwhelming for those just starting out. Here are 7 tips for great Etsy photos.
1. Consider the purpose of your photos
|This high-quality photo by ZwoodZ attracts attention, gives a great sense of texture, color and size, and has a minimalist look.|
You want your photos to attract attention, present a clear view of the product, and highlight your brand image. When planning your next shot, it’s useful to remember the purpose of the finished result.
The photo is the first impression your potential client gets. It has to attract enough attention for them to click and find out more. If the photo quality is low, chances are people will simply overlook your product.
The photo is also there to give the visitor a good sense of the product. Online, you can’t get the same perception as holding a physical item. Your picture thus needs to convey all the details. It has to clearly show the texture, color, size, for your potential clients to make an informed choice.
There are many styles of photos, and yours need to match your product, brand image and industry. Do you want a minimalist aesthetic? A vintage one? Bohemian? Spend some time looking for inspiration and figure out what vibe you want for your photos.
The natural window lighting by JasmineSupply highlights the look of the product and creates a light, cozy vibe.
Lighting is one of the most important aspects of a good photo. It can completely change its look, and enhance your product in different ways. While investing in professional lighting equipment can make a difference, you can also make the most out of your existing equipment using various techniques.
Make sure to look into the appropriate lighting conditions for your preferred photo aesthetic. For a clear, clean, and minimalist look, window light is a great tool.
If you’re taking outside shots, the ‘golden hour’ can create warmer, softer tones. Take your photos either right after sunrise or before sunset.
3. Close-ups and Details
|The close-up photo by YesterdaysGaze of the vintage alarm clock shows its details and scratches, which only add to the vintage look in a positive way.|
Give a better sense of the texture and details of products by including close-up shots. The details of intricate items such as handmade jewelry can only be captured by a quality close-up.
Close-ups also help you be honest and transparent when it comes to scratches or irregularities of vintage or handmade items. Creating a realistic expectation is better that obscuring these details and risking to disappoint your client.
4. Backgrounds and props
|The props and background enhance in this photo by BuffaloGalOrganics, of a makeup product, highlighting its natural ingredients.|
If you’re selling colorful ceramic mugs, you might want to create a cozy scene. For a natural makeup product, you can add some of the natural ingredients used right next to the item.
Using the apple as a prop in HopscotchLondon's photo, together with the candle, not only shows scale, but also highlights the product’s scent.
For products such as art pieces, toys, bowls, candles etc., it’s important to offer a sense of scale, by placing your product next to objects with a standard dimension.
6. Editing & optimizing
Be careful not to overdo it. Too much editing might give an unrealistic image of your product, which can bring you unhappy clients.
A significant amount of traffic nowadays is mobile, which should not be overlooked. Make sure your photos are optimized for mobile, and look good on a smaller screen.
Watermarking is a great way of protecting your images and preventing others to use and claim them as their own. Additionally, it can also help you increase brand recognition. By adding a form of digital signature, your products and images become more identifiable with your brand.
For effective watermarking, get creative and match the watermark to your photo. Avoid watermarks that create a different focal point. The product, not the watermark, should grab the attention.
Water Marquee offers a high-quality, free watermarking service. The watermarks are fully customizable, providing multiple templates, as well as allowing you to choose your fonts, colors, add logos, and more.