Photos are the first contact that most clients will have with any particular home, and initial impressions can make or break an eventual sale. As a result, realtors should never underestimate the importance of snapping truly incredible photos of each home they’re listing for sale.
However, realtors are not expected to become home staging experts in order to make their listings stand out against any competitive real estate market. To take some exceptional photos and attract hordes of interested clients, you only need to learn and implement a few key tips. Success is right around the corner!
1. Hire a professional home stager.
Pictures of empty rooms won’t do much to draw a potential client in for more (though some would argue that you should also photograph these “blank canvases” and keep them available for clients who want to better envision how their own furniture might appear in each room). Having even simple furnishings placed prior to shooting for a real estate listing will create a much better atmosphere than photographing a series of rooms indistinguishable from one another and characterized only by bare walls.
A home staging expert can help you prepare any home for a stellar photoshoot.
2. Be careful with angles and perspective.
A fine balance exists between utilizing exciting perspective shots and photographing from odd angles that will only leave potential clients confused about the home’s interior. While experimentation is encouraged (and often necessary to find the perfect shot), make sure that you are shooting straight-on while exploring different angles throughout each room. Accidentally tipping your camera slightly up or down will warp the vertical lines of walls and doorways, creating a perspective that’s little more than dizzying or off-putting.
3. Make sure your colors pop.
Even the best of soft, natural lighting may not always do justice to a funky fresh wallpaper or the rich tones of a hardwood floor. Luckily, a multitude of digital tools allow for quick and easy photo editing—adjusting brightness, contrast, and color intensity can ensure that your photos’ colors display as vividly as they do in person. Beware of over-editing, though!
If there’s not much color to work with, don’t be afraid to add your own. Tamela Ekstrom from Detroit’s HAVEN Real Estate + Design suggests adding a touch of color with a couple of throw pillows or vibrant artwork.
4. Atmosphere is everything.
Selling a home in the mountains? Capture the aspects of the residence that mountaineers will love. Near a beach? Keep the photos bright and open. Often, your clients will consider purchasing a home due to the appeal of the surrounding area, so use this to your advantage! You may consider consulting with your home stager about this, too—it’s likely that they’ll have plenty of ideas for décor accessories and other personal touches which can further add to a home’s local personality.
5. Pay attention to details.
Future homeowners are going to be critical of every detail when it comes to their potential home, so get on the same page. Include that gorgeous crown molding in the frame, capture unique aspects of the home that contribute to its personality, and don’t forget to tidy up. Remember, you’re aiming to photograph the home’s best features, not details of the current owners’ living style.
Put toilet lids down, remove appliances from counters, and keep personal touches like knick-knacks or family photographs out of your shots.
6. Feature the outdoors, too.
Realtors don’t need to be reminded that a house is more than its interior. Clients will want to know what lies outside their potential home, whether it’s a porch, a yard, or a few acres of woods. The bottom line? Don’t forget the view. Grab a panorama while standing on the porch, or try some distance shots to capture the house in the context of its surroundings.
7. Watermark your photos for a professional finish.
Once you’ve got the perfect photo, don’t forget this final step. Adding a watermark is a quick and easy way to include a final touch of professionalism to your home photoset. Not only will it help potential clients to connect a home to your name, but a watermark will deter photography thieves and can improve your marketing impact, too.
Not convinced? Trust us when we say that more clients will take notice of carefully-staged and professional photos. Unlike bland, cluttered, or dull home photos that soon-to-be homeowners will only glaze over during their search, following these tips will ensure that their eyes linger when browsing your listings.
Taking the time to perform a few extra steps when snapping and editing your photos is absolutely worth the additional effort, and with practice, shooting great photos every time will become second nature.